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Articles tagged «Customer experience»
How to measure the ROPO effect: a practical guide
Research Online, Purchase Offline is the revenue your digital work generates in stores and nobody attributes to it. Promo codes, call tracking, offline conversion import and unified customer ID compared, plus a five-step roadmap.
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One-click checkout in AI chat and search: how commerce protocols reshape the eCommerce funnel
Commerce protocols move selection and checkout into AI chat and search. What that changes in the funnel, why presence in an external AI channel is only half the job, and what to do on your own site.
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Customers for Life: How Do You Grow Repeat Sales?
A short primer on repeat sales: segmenting the base you already paid for, messages that drive a purchase instead of a spam complaint, and the website as a retention channel.
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7 best practices for fashion brands
Sizing, customer photos, size selectors, on-model imagery, fit ratings, video and filters — seven product page practices that reduce returns and lift conversion for apparel retailers.
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Personalizing products, prices and customer experience
Key takeaways from the personalization track at DigitalVoice Online Conf: what worked for OMA.BY, Beeline and METRO — and what did not.
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Top personalization mistakes. Part 2
Part two goes deeper into the segmentation options that keep personalization teams from making decisions on averages across the whole audience.
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